On-page SEO, also sometimes referred to as on-site SEO, is the process of optimizing the content on your website. This can include your body copy, keywords, headers, meta titles, meta descriptions, images, and more.
Off-page SEO is pretty much everything that does not happen on your website. Off-page SEO is all about creating exposure and trust for your company, which ultimately can result in more visitors and sales.
Technical SEO refers to the actions performed to help search engines crawl your website and enhance user experience (UX). As search engines and their algorithms become more complex, these requirements change which means that this type of SEO is always evolving.
Local SEO is a variation of SEO that focuses on a specific area, rather than a national focus. It’s all about increasing your online presence in your community and promoting your products or services to local customers.